The way print industry news is consumed has undergone a significant shift in recent years. Traditionally, print professionals would receive industry updates in printed format—a natural extension of the very medium they work in. But is this the preferred way to stay informed in today’s fast-paced world? Or is it more out of a sense of obligation to the format? Especially with Generation Z working its way through the industry.
This raises an interesting question: Do print industry professionals actually want their news in printed form, or are they simply following tradition? With most print industry news available online, often before the printed version hits the desk, is there still value in receiving printed magazines?
Do Print Professionals Even Read Industry News?
From my personal experience, I found little time to stay on top of industry news, as my focus was on meeting production deadlines and maintaining quality. Many printed magazines we received at our business ended up untouched, neatly stacked in the reception area for visitors. In the pre-internet era, the most thumbed-through section of these magazines was often the job ads.
However, in today’s digital world, industry news is instantly accessible online. It begs the question: with all this information available at our fingertips, do print professionals still find value in keeping up with industry news at all?
The Role of Digital Platforms in Print Industry News
Now that print industry news can be accessed almost immediately online, platforms like Printing Connect Online are crucial in providing not only news but a variety of resources to help professionals make informed decisions.
Printing Connect Online offers an extensive range of content, including:
Industry events and webinars
Press releases and product launches
Videos, podcasts, and blogs
New and used equipment listings
Software updates and releases
More than just headlines, Printing Connect Online dives deep into content, offering a comprehensive search feature that helps professionals find exactly what they need. It even searches within member profiles, connecting businesses and individuals with the resources required to succeed.
Why Digital Platforms Are Essential
With the sheer amount of content created by OEMs, software providers, and industry leaders, online platforms are increasingly the only effective way to ensure that industry news reaches its audience. Printing Connect Online’s ‘Boost Your Content’ service allows members to gain visibility by ensuring their content is not only uploaded but also actively promoted through newsletters and social media.
For businesses, this is a valuable opportunity to access a global audience and showcase their content. For professionals, it provides a wealth of continually updated information to help them stay ahead of the competition.
Conclusion: Beyond News – Enabling Growth and Decision Making
In today’s world, delivering print industry news isn’t just about reporting the latest happenings. It’s about equipping professionals with the tools and knowledge they need to make informed business and investment decisions. From understanding which equipment is best suited to their needs, to analysing industry trends and learning from case studies, the right platform delivers more than news—it becomes a business partner.
Digital platforms, with their rich resources and immediate access to updates, have become indispensable in helping the print industry thrive in an increasingly competitive and ever-changing market.
Comments